Research for clarity on your customers

and confidence in your next move.

👋 I’m Bianca Johnston, a market researcher with a marketing background. I help growth-stage and investor-backed brands stop wasting their marketing budget and get research-backed clarity on:

  • who to target

  • what to say

  • how to grow

Large research agencies give you 100-page decks. AI spits out generic noise.

I deliver real customer insights and a clear action plan that marketers can actually use.

Book a call

The problems marketers are facing:

  • Ad spend isn’t returning what it used to

  • It’s getting harder to stand out in a saturated market

  • You need to justify spend but attribution is fuzzy at best

You don’t need more tactics.

You need a solid, foundational strategy. Based on the lifeblood of your business: your customers.

That’s where I come in.

The Myth: More data = more clarity.

The Reality: More data without insight and strategy just creates noise.

I specialize in four types of market research, each built to answer the marketing questions that matter most:

  1. Customer Blueprint: Deeply understand, size, and prioritize your customers so you know where to focus.

  2. Message Lab: Learn what language lands before you invest in creative.

  3. Brand Pulse: Measure how you’re doing vs competitors and inform future moves.

  4. Growth Plan: Identify new segments / white space opportunities.

Pick the one you need now, or combine them to build a fuller picture. Need something different? Let’s talk.

How it works

Every project follows the same flow:

  1. The Brief

  • We align on your business goals, decision criteria, and what’s already known.

  • Deliverable: a clear brief in Google Docs.

  • Outcome: clarity on what you’ll get, how I’ll do it, and when.

2. Question Design

  • Fewer, sharper questions tied directly to your goals.

  • Deliverable: questionnaire or interview guide + rationale.

  • Outcome: confidence we’ll get the right answers.

3. Execution & Analysis

  • I program, field, and analyze the study.

  • Deliverable: You’ll get progress updates and early insight snippets.

  • Outcome: quality-checked data, synthesized into meaning.

4. Delivery & Action

  • I deliver a succinct final report with recommendations + live presentation/discussion with your team.

  • Optional: playbooks, C-suite decks, or internal content to share insights

  • Outcome: clarity on what to do next — and confidence to act.

Why me?

I’m not here to just “deliver research.” I’m here to make sure research delivers.

I’ve spent 15 years in research and marketing and over time I got tired of the same old stuff: bloated reports, no recommendations, stating the obvious.

Now I want to fix what was wrong with research. With me you’ll get:

  • Clarity Over Complexity. No jargon, no 100-page reports you’ll never read. Just crisp, strategic outputs.

  • A Quality-Obsessed Partner. Fraudulent data and sloppy sample can ruin decisions. I weed out fraud at each stage and ensure we’re talking to real humans – and the right ones for your business.

  • No Black Box. You’ll get check-ins and early insights along the way, not just a big reveal at the end.

  • “The Bridge to Action.” Every project has what I call “the bridge” – an action plan that connects the research output to your marketing inputs (briefs, strategy docs, campaign plans, etc.). So you get results your team can actually use.

Book a call

FAQs

  • You get a concise research report with actionable recommendations on every slide, plus an action plan, and a presentation/discussion with your broader team. You’ll never be left wondering “what do I do with this info?”

    Additional playbooks, C-suite decks, or workshops are optional add-ons.

  • Most projects run 6–8 weeks. You’ll get early insights along the way, and a clear roadmap for immediate action at delivery.

  • We meet a minimum of 3 times (kickoff, question sign-off, and final delivery). More if we need them (sometimes we decide a weekly status is the best way to go). Otherwise, I run the process, and keep you in the loop.

  • Growth-stage or investor-backed B2B and B2C brands with strategic marketers who want to make customer-informed decisions that drive growth.

  • Engagements start at $20K but vary based on project goals. I’ll always be transparent about costs and provide multiple options with trade-offs.